TBF's mission is based on 5 Pillars of Strength:

  • Empower - Empowering others to rise up and reach out from their struggles.
  • Inspire - Become an inspiration by sharing your story.
  • Unify - To bring the community together, in unity, in order to be the pillar of hope, support and friendship. TBF is YOUR foundation!
  • Thrive - Helping others embrace their True Beauty and reclaim their inner power and voice and say 'I CAN DO IT!'
  • Unmask - The power within by being available.

5 Pillars of Strength










Monthly Event Initiative

Join us for our monthly Networking Fiesta! Next one is on Tuesday, January 22, 2019 at 7:00pm at Beagle 14 Bar & Grill. 410, 14 Street NW.

Tickets are only $25
Includes: Drink ticket, wings, entertainment & networking

This is a very fun event that offers: 101 wing flavours, Mexican themed bingo, games, taco eating contests, AMAZING drink specials and an opportunity to network with like-minded entrepreneurs!

We will see you there!

Current Initiatives

Spirit of Christmas

Spirit of Christmas

NOMINATIONS HAVE BEEN CLOSED. Thank you to all those who have nominated families in need.

This is our yearly initiative in order to support families within our community. We kindly ask for a variety of items including, but not limited to:

  • Non-perishable food
  • Gas cards
  • Grocery gift cards
  • Children's items & toys
  • Baby items
  • New/Gently used clothes suitable for a child or adult
  • Gently used electronics
  • Christmas decor (tree, wreath, decorations...)

All donations can be dropped off at our NW office or they can be picked up. Contact us to arrange.

Thank you for your contribution!


Gowns for a Cause

Gowns for a Cause

Donate your new/gently used formal clothes including gowns, dress pants, dress shirts, ties, shoes, sparkly accessories.

These donations are not-for-profit and go to:
-Low income households for teen graduations
-Those going through medical treatments and have a special event to attend
-Job interviews for those who cannot afford professional attire
-Open to those in tough situations that need formal attire for events and required commitment
-As an initially a cancer-focused foundation we recognize how hard it is for those who cannot afford
clothes to funerals to their loved ones. We are here to help for future support as well.

If you have formal clothes lying around your closet consider donating it to the True Beauty Foundation,
which is a not-for-profit foundation that supports the community in the Calgary and surround area.
Contact donations@truebeautyfoundation.com.

Steaks for a Cause

BBQ for a Cause

Summer is here and so is BBQ season!! 

Our organization is all about empowering the community and bringing people together. What if you can get together with friends, have a bbq, enjoy the sunshine and give back to your community all at the same time??

Our 1st Annual BBQ for a Cause Fundraiser is here! For every boxed item, $5 is in support of our organization. Please contact our Treasurer, Shirley at
treasurer@truebeautyfoundation.com or 403.969.6415 to place your orders and request a price list! Thanks for your support!



To create and reshape a world where hearts are healed, souls are empowered and love is shared.

First, we will start with our community.

True Beauty Foundation's long-term vision is 2-fold:

  • To build a sustainable facility that helps anyone in need that is struggling with issues related to mental and emotional health.
  • To build and provide a retreat and community out of the Calgary area that offers a place of comfort, relaxation and serenity where cancer survivors and their families can feel empowerd and find peace and unity during and after a cancer diagnosis in a stress-free environment.

Board of Directors

Founder | President - Lis Perez


Executive Director - DJ Perez

Fundraising - James Truong

Volunteer opportunities

Public Relations - Will Wilson

Will Steph Wilson

Treasurer - Shirley Grieveson

Shirley Mironoff Grieveson

Accounting - Tim Kwan

Volunteer opportunities

Previous Events:

True Beauty Gala 2018

Saturday, October 20, 2018

True Beauty Gala 2018

A Night At The Arts

Saturday, September 16, 2017

5th Annual True Beauty Gala

Saturday, October 22, 2016

5th Annual True Beauty Gala

4th Annual True Beauty Gala

Saturday, Saturday, November 7, 2015

3th Annual True Beauty Gala

Friday, October 17, 2014

2nd Annual True Beauty Gala

Saturday, October 12, 2013

tbf 2013

1st Annual True Beauty Gala

Friday, October 19, 2012

2012 true beauty gala